Texas beef producers can now learn more about how their Checkoff dollars helped drive beef demand throughout 2020. At its board meetings in late November, the Texas Beef Council (TBC) approved its FY 2020 program evaluations and released the results far earlier than in previous years.
2020 program evaluations are available at https://www.texasbeefcheckoff.com/checkoff-resources/ annual-report/. By reading about TBC’s programs, producers and other beef industry stakeholders can discover exactly how TBC achieved multiple milestones in FY20, including:
• A 24% increase in awareness of Beef Loving Texans (TBC’s consumer-facing brand)
• 1.6 million visitors and twice as many beef recipe shares at BeefLovingTexans.com.
• 1.3 million views of the “BBQuest” video series featuring renowned chefs and pitmasters across Texas
• 361 million impressions for “All Plates of Life” and “BBQuest” ad campaigns that keep beef top of mind for consumers
• Outreach to 5,000 Registered Dietitians and MDs about the benefits of beef in a healthy diet
• 7000-plus Beef Team appearances to raise awareness of how beef can fuel athletic performance
• More than 2000 culinary professionals now subscribe to the Beef Loving Chefs monthly newsletter
For more information about Beef Loving Texans and the Texas Beef Council, visit TexasBeefCheckoff.com.