“Falling Together” premiering on Hallmark Channel on September 21, World Alzheimer’s Day
Anyone who has participated in the annual Alzheimer’s Association Walk to End Alzheimer’s will tell you that each Walk event is filled with inspiring stories. This fall, longtime Alzheimer’s Association Celebrity Champion and actor Ashley Williams will share another story in her new Hallmark Channel movie, “Falling Together.”
In the movie, Williams’ character volunteers for the Walk to End Alzheimer’s and recruits her own team of friends and neighbors as a way to meet people and get involved in her community after relocating for a new job. While fictional, the movie’s storyline will likely resonate with many Central Texas residents who have been impacted by Alzheimer’s or other dementia.
“We’re excited to have Ashley Williams and the Hallmark Channel feature Walk to End Alzheimer’s in ‘Falling Together,’ said Arthur Brewer, Alzheimer’s Association Capital of Texas development director. “The movie highlights the power of community and how Walk brings people together. Each year, thousands of residents across Central Texas participate in our four walks, meeting new people and hearing stories that inspire them, and they also feel a sense of community.”
Held annually in more than 600 communities nationwide, Walk to End Alzheimer’s is the world’s largest fundraising event for Alzheimer’s care, support and research. Willams has participated in several Walk events over the years. She began lending her time and voice in the fight against Alzheimer’s to honor her mom, Linda, who she lost to the disease in 2016.
“The Alzheimer’s Association was a tremendous source of support for my family when my mom received her Alzheimer’s diagnosis,” Williams said. “Working with the Association has provided me with a great opportunity to raise awareness of the disease and help support other families going through this heartbreaking disease. This Hallmark Channel movie, ‘Falling Together’ is, in a way, a love letter to the organization and the incredibly important work they’re doing every day to end Alzheimer’s and all other dementia.”
According to the Alzheimer’s Association 2024 Alzheimer's Disease Facts and Figures report, nearly 7 million Americans are living with Alzheimer’s and in Texas alone there are more than 459,000 people aged 65 and older with the disease. Additionally, more than 11 million people provide unpaid care for someone living with the disease, including more than one million caregivers in Texas.
“This is a pivotal moment in the fight against Alzheimer’s. There are now treatments that change the course of the disease,” said Brewer. “We invite everyone to follow Ashley’s inspiring lead and start a team for this year’s Walk. The funds we raise will not only further advance disease research but will also help support local families affected by this devastating disease.”
“Falling Together” will premiere on Hallmark Channel at 7 p.m. CT on Saturday, Sept. 21, which is also World Alzheimer’s Day — a global effort to raise awareness and challenge the stigma around Alzheimer’s disease and other dementia. The movie will re-air throughout the fall.
To find your local Walk to End Alzheimer’s event and start a team, visit alz.org/walk.