San Saba News & Star
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Local DQs Add Vintage Orange Julius Beverages
Thursday, August 30, 2012 • Posted August 30, 2012

The San Saba Dairy Queen is among the first in a new wave of locations in the State to install new equipment to produce Orange Julius beverage products at Dairy Queen; thus including a product that, for a long time, was available only in freestanding Orange Julius facilities.Reintroduction to the 86-year old formula product is ongoing throughout area DQs owned by The Richeson Group. Originally, back in 1929, an orange juice stand owned by Julius Freed collaborated with real estate developer Bill Hamlin to develop this frothy, creamy product. People lined up at the freestanding store, demanding, "Give me an Orange, Julius!" Thus the new product was ordered as "Orange Julius". Orange Julius was named the official drink of the 1946 New York World's Fair, and in ensuing years became known with the slogan, "A Devilish Good Drink".In 1987, the Orange Julius chain was bought by International Dairy Queen and in 1999 became part of Berkshire Hathaway, as part of its purchase of International Dairy Queen.The local Orange Julius menu will feature the Original Premium, as its primary flavor, as well as Strawberry Banana, Mango Pineapple and Tripleberry. These will also be the flavors for the exciting new Smoothies, made with real fruit and yogurt.The Richeson Group is a 53-store organization based in Graham, Texas, with stores in ten of the State's 18 Designated Marketing Areas. Annually it provides jobs for some 1,000 people, serves up a million pounds of potatoes, over a half-million pounds of American beef, and a half-million gallons of soft serve dessert mix."We are proud to bring Orange Julius products into our Dairy Queen operation, and thus include right in the midst of our full menu, one of the long-esteemed frothy beverage favorites," says Doris Richeson, Chairman of the Board.

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