Did you watch the Super Bowl? What was your favorite commercial? - Two questions you were likely to hear the Monday morning following the big game. In fact, studies show that just as many people watch the Super Bowl for the high-priced commercials as the game itself. And of the record-breaking 111 million American viewers, about 18% were youth under 21.According to Drug-Free Action Alliance’s 8th Annual BIG BOWL VOTE (where more than 34,000 middle and high school students around the nation voted on their favorite Super Bowl ads), Doritos overwhelmingly stole the show, with their “Crash the Super Bowl” commercials.Question posed: What was your favorite commercial? #1 - Doritos: Dog (pug attack)#2 - Doritos: Cheese Lover (finger-licking/pant-sniffing good)#3 - Doritos: Back-to-life (house sitter)Question posed: What brand name products do you remember being advertised?#1-Doritos#2-Anheuser-Bush#3- Pepsi MaxWhile Doritos ranked number one as the most memorable brand product among participating youth, the Anheuser-Busch brand (which included ads for Bud, Bud Light & Stella Artois) ranked as the second most “remembered” product.Aside from the “fun-factor” of youth voicing their opinions and telling us what ads were memorable, what does this all mean?Research tells us that the more youth are exposed to alcohol advertising, the more likely they are to start drinking or drink more if they are already consuming alcohol (source: Center on Alcohol Marketing and Youth -CAMY).While middle and high school students did not choose the alcohol ads as their favorite, those commercials definitely made an impression. Parents: We encourage you to use commercials such as these, as teachable moments; helping young people to understand and develop the ability to identify, analyze and evaluate targeted marketing.Here are some questions you can use to get the conversation started: •What is this ad trying to sell you?•Is this product healthy for you?•How is this ad trying to get you to purchase their product?•How do you feel about the product now? SOURCE: “Know! is a program of Drug-Free Action Alliance.”CTCADA offers both adolescent intervention and treatment programs. Education, individual counseling, family therapy, group counseling and referral to other resources are all part of a comprehensive effort to prevent or intervene in youth alcohol and drug abuse. Call us at 254-690-4455!Did you watch the Super Bowl? What was your favorite commercial? - Two questions you were likely to hear the Monday morning following the big game. In fact, studies show that just as many people watch the Super Bowl for the high-priced commercials as the game itself. And of the record-breaking 111 million American viewers, about 18% were youth under 21.According to Drug-Free Action Alliance’s 8th Annual BIG BOWL VOTE (where more than 34,000 middle and high school students around the nation voted on their favorite Super Bowl ads), Doritos overwhelmingly stole the show, with their “Crash the Super Bowl” commercials.Question posed: What was your favorite commercial? #1 - Doritos: Dog (pug attack)#2 - Doritos: Cheese Lover (finger-licking/pant-sniffing good)#3 - Doritos: Back-to-life (house sitter)Question posed: What brand name products do you remember being advertised?#1-Doritos#2-Anheuser-Bush#3- Pepsi MaxWhile Doritos ranked number one as the most memorable brand product among participating youth, the Anheuser-Busch brand (which included ads for Bud, Bud Light & Stella Artois) ranked as the second most “remembered” product.Aside from the “fun-factor” of youth voicing their opinions and telling us what ads were memorable, what does this all mean?Research tells us that the more youth are exposed to alcohol advertising, the more likely they are to start drinking or drink more if they are already consuming alcohol (source: Center on Alcohol Marketing and Youth -CAMY).While middle and high school students did not choose the alcohol ads as their favorite, those commercials definitely made an impression. Parents: We encourage you to use commercials such as these, as teachable moments; helping young people to understand and develop the ability to identify, analyze and evaluate targeted marketing.Here are some questions you can use to get the conversation started: •What is this ad trying to sell you?•Is this product healthy for you?•How is this ad trying to get you to purchase their product?•How do you feel about the product now? SOURCE: “Know! is a program of Drug-Free Action Alliance.”CTCADA offers both adolescent intervention and treatment programs. Education, individual counseling, family therapy, group counseling and referral to other resources are all part of a comprehensive effort to prevent or intervene in youth alcohol and drug abuse. Call us at 254-690-4455!