What Parents Need To Know - School & Sports - San Saba News & Star

Submitted by Missy King, Prevention Speciailist Central Texas Council on Alcoholism and Drug Abuse

Thursday, March 3, 2011 • Posted March 3, 2011

Big Bowl Vote 2011 RESULTS

Over 35,000 youth voted on their favorite Super Bowl Commercials. One product blew all others off the field.

According to Drug-Free Action Alliance’s 8th Annual Big Bowl Vote (where middle and high school students around the nation vote on their favorite Super Bowl ads), Doritos overwhelmingly stole the show among those under 21, with their "Crash the Super Bowl" commercials.

While Doritos ranked number one as the most memorable brand product among participating youth, the Anheuser-Busch brand (which included ads for Bud Light, Budweiser & Stella Artois) ranked as the second most "remembered" product. Research tells us that the more youth are exposed to alcohol advertising, the more likely they are to start drinking or drink more if they are already consuming alcohol (source: Center on Alcohol Marketing and Youth - CAMY).

"While middle and high school students did not choose the alcohol ads as their favorite, those commercials definitely made an impression," said Patricia Harmon, Executive Director of Drug-Free Action Alliance. "We encourage parents and educators to use commercials such as these, as teachable moments; helping young people to understand and develop the ability to identify, analyze and evaluate targeted marketing".

Drug-Free Action Alliance invites you to add to the Big Bowl Vote "Best Practices" tips to share what worked well within your community (or maybe what didn’t work so well), suggestions on how we can improve your participation experience for next year and what follow-up activities you took part in locally, if any, are greatly appreciated. Also, if you have any pictures, please share them as well. You can send your tips (and pictures) to Drug-Free Action Alliance Communications Director, Michelle Morse at MMorse@DrugFreeActionAlliance.org.

For the list of top commercials, and top recalled products, visit DrugFreeActionAlliance.org.

Participating Middle and High School Students:

35,000 States Represented: 42 Alabama, Alaska, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin.Middle School Top 15 Favorites: 1. Doritos: Pug Attack 2. Doritos: Cheese Lover 3. Doritos: Back to Life4. Best Buy: Justin Bieber/Ozzy Osbourne 5. Volkswagen: Darth Vader 6. Pepsi Max: Can Knocks Girl Off Bench7. Pepsi Max: Can to the Groin 8. Brisk Iced Tea: Eminem 9. Bud Light: Dog-Hosted Party 10. Snickers: Roseanne Barr 11. Pepsi Max: Mind Readers 12. Bud Light: Kitchen Remodel 13. E-Trade: Talking Baby 14. Chrysler: Eminem 15. Budweiser: Clydesdales/Wild West.
SOURCE:

DrugFreeActionAlliance.org CTCADA
offers both adolescent intervention and treatment programs. Education, individual counseling, family therapy, group counseling and referral to other resources are all part of a comprehensive effort toprevent or intervene in youth alcohol and drug abuse. Call us at 254-690-4455!

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