R.D. “Buddy” Adams, chief operating officer of San Saba Pecan, LP, based in San Saba, was recently honored for his leadership of the pecan industry’s only national marketing and promotion program. Mr. Adams is stepping down as chairman of the National Pecan Shellers Association’s (NPSA) Marketing, Promotion and Research Committee after more than a decade of service. During the NPSA Mid-Winter Meeting, held February 26-28 in Kissimmee, FL., Mr. Adams received a special plaque from NPSA Chairman Jasper Sanfilippo, Jr. of John B. Sanfilippo and Son, Inc.
“I’m proud of what our program has accomplished over the past ten years,” Mr. Adams said. “We’ve brought all segments of the pecan industry together to help increase the market for our product. People around the world now know that pecans are good for you.”
The NPSA Marketing, Promotion and Research Program is dedicated to promoting the health benefits of pecans to consumers, media, food industry and health professionals. Under the leadership of Mr. Adams, the program has helped transform the public perception of pecans from a fattening indulgence to a healthy addition of a balanced diet.
Julie Nargang, director of corporate marketing at John B. Sanfilippo and Son, Inc., was introduced as the Committee’s new chair at the NPSA Mid-Winter Meeting. Mr. Adams will continue to serve as a member of the Committee.
The National Pecan Shellers Association (NPSA) is an international trade association dedicated to preserving, representing and promoting the interests of the pecan industry, in a strong and unified voice, to government, media, food industry, health professionals and consumers. For more information, contact NPSA Headquarters at 404-252-3663.